Corteva Agriscience is a leader in crop protection solutions for the unique challenges farmers face all across the globe. They sought to share their innovative development process by creating 3 content packages that would fit in with their Taproot program. These packages would need to be localized for at least 6 different regions around the world. They each consisted of hero videos, farmer interviews, editorial pieces, infographics and social posts. There were dozens of pieces in total, but below are a few from each package. To make the localization process easier, we created an international toolkit that included all the information their teams would need to tailor the work to their region.
Hero Video
Video
This is the hero video for the package we called Innovation at the Core.
Research Spotlight
Editorial
We created editorial pieces that helped summarize and break down the science behind some of their newest technology and how it works alongside organic solutions.
Downloadable Resources
Infographics
I used crude illustrations to add a friendly warmth to the overall design of scientific facts.
Social
Animated Carousels
These are part of a series of myth busting animated carousels that break down the realities of modern day farming.
