Primrose Schools is a nationwide provider of early education and care to children as young as 6 weeks to kindergarten age.
Primrose sets itself apart by offering an accredited and balanced approach to early education. We helped them bring that approach to their social channels by creating content that parents would value and appreciate.
Summer Program Promotions
Social Videos
I worked together with a copywriter to develop and then animated these catchy promotional videos for their Summer Adventure Club program.
dei book recommendations
Social Posts
For history months, we curated some relevant children’s books to recommend on their social. We couldn’t show their actual book covers, so I drew these felt-textured illustrations that relate to the books they recommend.
Channel Engagement
IG Stories & Reels
I designed and animated these IG stories and reels to help encourage their channel engagement.
Activity Tutorials
Pinterest Content
We created a variety of STEAM (STEM but with Art) activities for parents to do with their children every month. From printables to tutorial videos, we made content related to what the children were currently learning in their Primrose classrooms. Here is a wind activity featuring one of their brand characters, Percy the rooster.
Character Cues
Monthly Social Series
We created an animated social series featuring the Primrose characters. To help children understand, Primrose uses these characters to represent a characteristic they encourage in their education. We created this series to help parents bring those teachings home. These are a few of the videos from the year-long series.
