The Moth is a nonprofit radio series and podcast featuring true stories told in front of a live audience. The storytellers share their humorous, heartbreaking and poignant tales that captivate audiences with their honesty, bravery, and humor.
The Moth fosters compassion, empathy, and unity — things that the world desperately need at the moment. Sharing our stories is a helpful path to real communication and understanding. After all, everyone may have their own unique story, but people aren’t as different and alone as they might feel. There is a common thread that connects us all.
Note: The Moth has changed their logo since this campaign was made.
Train of Thought
Subway Train Ads
Public transportation can be awkward. In a place where people usually avoid eye contact, it’s a relief to have something to read. It’s easy to get wrapped up in our own busy lives and forget to consider the lives of those who happen to cross our path. These subway ads not only give passengers a story to read, but also act as a gentle reminder that everyone is just trying to deal with life the best way they can.
Community Support
Reddit Ads
Using a wide sample of quotes from The Moth, these ads are placed on subreddits relevant to their subject and link to relatable stories that can offer support, advice, hope, and sympathy.
Another Side Of The Story
Stickers
Featuring quotes from The Moth that get to the heart of the issue, these stickers are offered during political demonstrations and marches to help spread understanding.
