Undeniably Dairy is a non-profit organization dedicated to providing science-based research and education about the nutrition, health benefits and sustainability of dairy.
As a non-profit, they don’t care about branding. They just want engagement and education.
I worked in partnership with copywriters and creative directors to create social content that Gen-Z could relate to. We used social trends, memes, and parody videos to make relevant content they would notice.
Go Greek
Instagram Animation
I created and animated this parody of the viral sorority recruitment video that terrified the internet in 2016.
Nope Yup
TikTok and Pinterest Animation
This is a video playing off the #nopeyup trend. We couldn’t use the official soundtrack that normally plays with it, so I used something similar.
Gut Health
TikTok Video
I wrote the script and edited this video about dairy and gut health shot by and featuring my co-workers.
